The growing consumer demand for convenient & professional grooming products and growing demand from millennials will drive the India Personal Grooming market in the forecasted years.
According to TechSci Research report, “India Personal Grooming Market –By Region, Competition, Forecast & Opportunities, 2019-2029F,” Demand for grooming services like salons and spas has increased as a result of the fast-paced urban Indian way of life, ultimately boosting the market growth for personal grooming in the industry.
People are becoming more aware about the newest beauty trends and products as a result of the internet and social media. They also have a better understanding of the advantages of personal grooming and how it affects both their appearance and self-confidence.
India has a sizable and expanding population, with many people under the age of 35. This group, which is a major consumer of personal grooming products in India, is particularly interested in fashion and grooming. The need for grooming products and services will probably continue to rise as this group expands. Moreover, with the influence of media, social media, and global fashion trends, Indian consumers are becoming more conscious about their personal grooming and appearance. There is a growing demand for grooming products and services that cater to the changing preferences and lifestyle choices of consumers.
Consumer behavior in India is significantly influenced by the media and entertainment sectors, particularly when it comes to grooming and fashion. The popularity of well-groomed and stylish actors and actresses in movies and television programmes has increased demand for grooming goods and services that can assist individuals achieve a similar appearance. Moreover, it is now simpler for consumers to obtain grooming goods and services from the comfort of their own homes due to India’s expanding e-commerce market. Since many were reluctant to leave their houses during the pandemic, this has increased demand for online grooming products.
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The India personal grooming market is fragmented based on product type, by end user, and distribution channel. Based on product type, the market is segmented into hair dryers, hair straighteners, hair curlers and trimmers & shavers. On the basis of end user, the market is divided into individual customer and institutional customer. Further, based on distribution channel, the market is fragmented into multi-branded stores, hypermarkets/supermarkets, exclusive stores, online and others (direct sales, distributor & dealers, etc.)
The hair dryers’ segment is expected to dominate the India personal grooming market, owing to the high demand among millennials who spend a lot on their appearance, hairs, etc. Moreover, the increasing working individuals in the country and marketing by various brands through social media and influencers is significantly impacting the market growth of personal grooming market in India.
The online segment is expected to grow during the forecasted period owing to the presence of a variety of brands on different online channels. Furthermore, online channels allow consumers to compare different brands of products at the same place. Thus, it is expected to contribute to the growth of the personal grooming market.
Thus, the personal grooming market in India is being driven by various factors, including rising disposable incomes, changing lifestyles, increasing awareness, growing population, increasing urbanization, influence of media and entertainment, increasing awareness of hygiene, and the growth of e-commerce. As these drivers continue to evolve, the personal grooming market in India is expected to grow even further in the coming years.
Key market players in the India Personal Grooming market include:
- Philips India Limited
- Panasonic India Private Limited
- Vega Industries Private Limited
- Procter & Gamble Hygiene & Health Care Ltd
- Havells India Limited
- Imagine Marketing Limited (Boat)
- Xiaomi Technology India Private Limited
- Syska Led Lights Pvt Ltd
- Dyson Technology India Pvt Ltd
- Realme Mobile Telecommunications (India) Private Limited
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“The personal grooming market in India is expanding as a result of consumer increased knowledge of these goods through social media and innovative marketing techniques used by different manufacturers. The growing online channels are further contributing to the market growth as people are shifting towards online channels because they provide them with wider products and allow them to compare easily between different products available in the market. Moreover, the male personal grooming segment which includes trimmers, shavers, etc., can cater to the growth of India personal grooming market in the forecasted period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Personal Grooming Market, By Product Type (Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers), By End User (Individual Customer and Institutional Customer), By Distribution Channel (Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores, Online and Others (Direct Sales, Distributor & Dealers etc.)) By Region, Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of personal grooming in India and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India personal grooming market.
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