Tracking and Resolving Site Issues With Webmaster Tools
Google Webmaster Tools is a suite of free web utilities developed to assist owners of websites to ensure they are Google-friendly, including requesting Google to crawl the site, viewing crawl error reports and much more.
GWT is a powerful SEO tool, when combined with professional services, that can assist in improving website ranking and organic visibility. Its many features make this an invaluable asset for digital marketers and SEO specialists.
Sitemaps
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Google can’t index every web page daily, so they use Sitemaps to identify new ones and update its index. Once submitted, Sitemaps can be tracked in Webmaster Tools under “Sitemaps.” A green status indicates Google has processed your Sitemap file successfully while red indicates difficulties processing or errors occured with processing it.
Errors may arise when submitting an XML Sitemap that violates its syntax or contains too many tags; using curly quotes instead of straight single or double quotes to enclose XML attributes could lead to syntax errors and other issues that interfere with how Google processes your Sitemap. It could also occur if pages that shouldn’t belong in your Sitemap are added without their prior authorization such as noindex pages with noindex directives, canonical URLs or complex redirect chains/loops; you can correct these errors by cleaning up your Sitemap or reviewing/correcting Redirects/301 Moves settings settings accordingly.
Crawl errors
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One notable improvement to Search Console’s Crawl errors view is its new functionality to differentiate site-level issues from URL-level ones, providing you with an effective means to prioritize problems based on their severity.
External “not found” errors occur when Googlebot attempts to access pages on your site that do not exist, perhaps as a result of being linked from another website. This should be taken very seriously since these issues can negatively impact your ranking.
Internal “not found” errors typically stem from broken links on your own site or when pages have been renamed or removed without redirecting to another one, both issues that require attention but do not pose as severe an issue as external ones. Visiting the site allows you to grasp Webmaster Tools quickly.
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There may also be server errors preventing Googlebot from connecting to your website altogether, such as when a webpage requires login credentials or is blocked by your hosting provider. In these instances, use Fetch as Googlebot to test connectivity and resolve these types of issues.
Manual action penalties
Manual Action Penalties can have serious repercussions for search visibility and traffic, leading to significant declines. Luckily, Google notifies website owners of issues which triggered their penalties as well as instructions for remediating them – depending on the nature of each manual action penalty these may include disavowing links or filing reconsideration requests to Google.
SEO and digital marketing professionals can leverage Webmaster Tools’ manual actions dashboard to quickly address issues with their sites and quickly rectify them, whether this means removing spammy links, improving content quality or fixing technical issues that violate search engine guidelines. Regularly checking this dashboard to monitor potential issues as well as make sure Google’s quality guidelines are being adhered to can prevent an unwanted manual action being issued – something which would likely have devastating repercussions for any site, taking months if not years to recover from.
Sitelinks
Sitelinks cover virtually the entirety of above-the-fold search results pages in organic search, providing more opportunities to drive clicks through to your site and encouraging people to explore further into it. They also give searchers more context about the topic at hand, encouraging them to navigate deeper within it.
Google makes decisions regarding which pages appear in its Sitelink portion of a SERP, with website owners having no direct control over this process. There are steps they can take, however, to promote their appearance.
Exporting monthly or quarterly data from GSC allows them to observe how the visibility of specific sitelinks has fluctuated over time, helping educate stakeholders and make data-informed optimization decisions. They can also use GWT’s tool 404s Detect and Fix feature to identify and resolve problems caused by typos in link destinations or failure to redirect URLs – often relieving click-through rates and site performance problems in this way.