The digital revolution has affected the book industry differently than other media like TV, magazines, and newspapers. Printed book copies still sell strongly, and self-publishers using book fulfillment services have racked up impressive profits. Physical copies still make up more than eight in ten books read today. While there has been growth in eBooks and audiobooks, printed copies remain popular as many people still enjoy the experience of reading physical books and collecting them. This preference has essential implications for self-published authors – it means how you print your book still matters.
The rise of self-published authors has created more competition for traditional publishing houses, but the industry continues to grow. Unlike TV, newspapers, and magazines, which have seen their audiences diminish due to online media, the book industry has seen an increase in younger readers and buyers. It bodes well for the future of books, ensuring their continued presence in the media landscape in printed form. For independent authors looking to publish a book, it’s important to take printing seriously and make it easy for people to purchase copies. Selling online and in brick-and-mortar stores is helpful.
Given the competition from various sources, quality is key. Hiring a professional editor and cover designer can significantly enhance the book’s appeal. As the launch date approaches, working with a book marketing firm and seeking media coverage can also elevate the book’s profile and establish the author’s credibility. When it comes to printing the book, it’s helpful to consider the genre and content and what other books in the same genre look like. You’re competing in a marketplace that changes and evolves continually. Ensuring that your book stands out to target readers is crucial to success.
Being creative yet fitting your genre’s expectations matters. For example, you might opt for a recognizable design reflecting the book’s subject matter or a more abstract and distinctive approach. Whatever the choice, it’s essential to ensure that the book’s visual appeal captures the interest of potential readers. One of the reasons to work with a professional cover designer is their experience in your genre. Knowing how to push the envelope while remaining recognizable is viral. Doing something overly creative that goes over your readers’ heads can cost you sales.
