Smart Selling with Prestashop Related Products: A Must-Have Carousel for Online Stores

In today’s competitive eCommerce world, you need every advantage to stand out, right? One of the simplest yet most effective ways to boost sales is by recommending products that match your customers’ interests. And that’s where the related products module by Prestashop steps in. With this module, you can display complementary or similar items right on the product and cart pages—keeping your customers engaged and helping them discover more of what they need (or didn’t know they needed!).

This feature-packed tool works smoothly with related products prestashop 1.7 stores, giving merchants complete control over how they showcase these suggestions. Now, let’s dig deeper into how this module works and why it can be a game-changer for your shop!

What Makes the Related Products Module So Useful?

You know that moment when you’re shopping online and spot some items “you might also like” listed right under what you’re browsing? That’s not a coincidence—it’s intentional product targeting at its best. With prestashop related products, you can build those suggestions strategically on your store, catching your customers’ attention at the right time.

The module offers two ways to manage related products:

1. Manual Selection: You handpick specific items from the back office, giving you control over what shows up on each product page.
2. Rule-Based Automation: You set conditions like “Top-viewed products” or “New arrivals,” and the module automatically suggests relevant products that meet those rules.

This flexibility is key! Whether you want precise control or an easy, automated setup, this module has your back.

How It Works: Attract Customers with Relevant Suggestions

Picture this—you’re selling a chic handbag on your store. Right below it, the customer also sees matching wallets, scarves, or accessories, beautifully displayed in a responsive slider. These recommendations aren’t random. With related products prestashop 1.7, you can align suggestions with a product’s category, brand, or even previous buying patterns (like “People who bought this also bought…”).

The module ensures the related product slider is sleek and mobile-friendly, meaning shoppers can scroll through suggestions effortlessly—whether they’re browsing on their phone, tablet, or laptop. It’s all about making the shopping journey smooth and engaging, and ultimately leading to higher conversions.

Key Features of the Prestashop Related Products Module

So, what makes this module shine compared to other plugins? Here’s a quick list of some standout features:

• Customizable Slider: Adjust the number of products, image sizes, and visibility to fit your store’s style.
• 7+ Pre-Built Rules: Automate product recommendations based on criteria like “Best Sales,” “Discounted Products,” or “Same Category Products.”
• Multi-Shop Compatibility: Use the module seamlessly across multiple stores from a single dashboard.
• Product Combinations Support: If an item comes in different sizes or colors, those options are loaded automatically in the suggestions.
• New Visibility Criteria: Control where related products appear—on specific categories, products, or both.

All these features are designed to make sure your customers are introduced to new, relevant products throughout their shopping experience, reducing the chance of them leaving without making a purchase.

Boosting Conversions with Related Product Recommendations

Why does this matter so much for your business? Well, the answer lies in the power of cross-selling and upselling. When you show your customers products related to what they’re interested in, it encourages them to buy more. It’s simple logic—if someone’s buying a phone, they might need a phone case too, right?

That’s exactly what related products carousel does. It shows customers additional options without them having to search for them. The end result? A higher average order value and fewer abandoned carts.

And let’s not forget—this strategy also reduces your bounce rate. When shoppers see more relevant products, they tend to stay longer on your site, which sends a positive signal to search engines. (Hello, better SEO rankings!)

A Solution for Every Merchant

Whether you’re a small store or managing multiple PrestaShop shops, the Prestashop Related Products Module has something to offer. It allows you to attach several related products to each product page in bulk—saving you time and effort. Plus, it provides design tweaks that give you control over how the recommendations look, so they blend perfectly with your site’s theme.

The module’s multi-shop support also means that if you run several stores, you won’t need to manage separate modules for each one. Everything stays centralized and easy to handle, no matter how big or small your product catalog is.

Wrapping It All Up

At the end of the day, customers love it when stores anticipate their needs. With related products prestashop 1.7, you can offer personalized recommendations that make shopping easier and more enjoyable for your visitors. The prestashop related products module brings all the essential tools—automated rules, customization options, and seamless multi-store management—to help you boost sales and improve customer satisfaction.

If you’re looking to take your eCommerce game to the next level, this module is a great way to do it. It transforms product pages from static spaces into dynamic shopping experiences—keeping customers hooked, reducing bounce rates, and giving your products the exposure they deserve.

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