How Products Per Page in WooCommerce Can Help Boost Store Performance
WooCommerce, as one of the most popular eCommerce platforms, offers extensive customization options to help store owners create optimized, user-friendly experiences. One often overlooked but impactful feature is the ability to control the products per page displayed on your WooCommerce store. This feature allows store owners to adjust the number of products shown per page, which can directly impact website speed, user experience, and overall store performance.
In this article, we’ll dive into the advantages of customizing products per page in WooCommerce and explain how optimizing this feature can lead to higher customer satisfaction, better store performance, and ultimately, increased sales.
What is the “Products Per Page” Setting in WooCommerce?
The products per page WooCommerce setting is a customizable feature that allows store owners to specify the number of products displayed on each catalog page. Instead of sticking to a default grid of products, you can control the number of items shown, making it easier for users to browse your offerings without feeling overwhelmed or struggling with slow page load times.
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WooCommerce’s Products Per Page extension provides even greater flexibility, giving customers the option to adjust the product count per page according to their preferences. This feature allows customers to toggle between different viewing options, such as 10, 20, or 50 products per page, enhancing their control over the browsing experience.
Benefits of Customizing Products Per Page in WooCommerce
1. Improves User Experience and Navigation
A crucial aspect of any eCommerce store is creating a seamless and enjoyable shopping experience. The products per page setting can significantly improve navigation by providing a clean and easy-to-use interface. When customers have the option to view more or fewer products per page, they can browse the catalog at their own pace, which can lead to a more satisfying shopping experience.
For instance, some customers may prefer browsing through more products on a single page, while others may want fewer items for a focused view. By giving shoppers control over this aspect, WooCommerce enhances the user experience, allowing each visitor to customize their browsing journey to suit their preferences.
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2. Boosts Site Speed and Performance
Page load speed is a crucial factor in eCommerce, as a slow website can lead to high bounce rates and decreased conversions. The number of products displayed on a page can directly affect load times, especially if each product has multiple images or is data-intensive.
Reducing the number of products displayed per page can help speed up loading times, ensuring that customers can navigate your store quickly. For stores with large catalogs, this feature can be a game-changer, as faster pages keep customers engaged and reduce the likelihood of them leaving due to slow load times.
3. Increases Conversion Rates
When customers have a smooth, frustration-free shopping experience, they’re more likely to make a purchase. Customizing the products per page feature can help remove potential barriers that may deter a customer from completing their shopping journey.
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By showing an optimal number of products, you avoid overwhelming customers with too many options, which can lead to analysis paralysis. Conversely, if customers want to see more products, they can choose to do so, resulting in fewer clicks and a streamlined shopping experience. A well-balanced product display can enhance engagement and drive conversions by guiding customers toward a faster, more effective shopping path.
4. Enables Flexible Product Discovery
One of the main reasons customers visit an online store is to discover and explore different product options. Customizing the products per page setting can enhance the product discovery process, making it easy for customers to explore all offerings without excessive page scrolling or navigation.
For example, if a store has multiple product categories, adjusting the products per page based on the nature of each category can improve usability. In categories with many product variants, setting a higher product count per page allows customers to see more items at once, increasing the likelihood of finding what they’re looking for. This flexibility improves the overall shopping experience and keeps customers engaged longer.
5. Enhances Mobile User Experience
With the increasing use of mobile devices for online shopping, it’s essential to optimize every part of your WooCommerce store for mobile users. A large number of products displayed per page may cause slow load times and cluttered displays on smaller screens. Customizing the products per page setting for mobile users ensures a better browsing experience by displaying a manageable number of items, thus reducing loading times and enhancing mobile navigation.
WooCommerce’s mobile optimization options allow store owners to adjust product layouts specifically for mobile users. By setting a reasonable number of products per page, mobile shoppers can enjoy a smoother, quicker experience that makes it easier to browse and buy.
Features of the WooCommerce Products Per Page Extension
The Products Per Page extension for WooCommerce offers several features that make it easy for store owners to manage product listings effectively:
1. Customizable Product Count Dropdown
The extension allows customers to select the number of products they want to view per page from a dropdown menu. This flexibility enables users to customize their experience, encouraging them to spend more time browsing products.
2. Default Product Count Setting
Store owners can set a default product count for each category or page, ensuring that customers start with an optimal viewing experience. This default setting can be adjusted based on the type of products or the browsing behavior of your customers.
3. Compatible with Various Themes
The WooCommerce Products Per Page extension is compatible with most WooCommerce themes, ensuring a seamless integration into your store’s existing layout. This compatibility eliminates the need for coding or design changes, making it easy to enhance your store’s functionality without extensive technical work.
4. Adjustments for Different Customer Preferences
The extension supports varying customer preferences, allowing some users to view more products and others to see fewer. By catering to different browsing habits, the extension helps WooCommerce store owners provide a tailored shopping experience, improving user satisfaction and retention.
5. Easy Setup and Management
The Products Per Page extension is user-friendly and easy to set up, allowing store owners to implement it without technical expertise. Simply configure the default settings, add the dropdown menu option to product pages, and start providing a more flexible browsing experience for customers.
Best Practices for Optimizing Products Per Page for WooCommerce
To make the most of this feature, consider the following best practices:
1. Test Different Product Counts
Experiment with different products per page counts to find the ideal balance for your store. Analyze the results by monitoring bounce rates, time on site, and conversions to determine which product count leads to the best results. Regular testing and adjustment ensure that your store is always optimized for performance.
2. Customize for Product Categories
Some product categories may benefit from displaying more items per page, while others might perform better with fewer. For instance, if you’re selling clothing with numerous variants, showing more items per page can improve product discovery. However, for high-ticket items like electronics, a smaller count may encourage more careful browsing. Adjust the products per page setting based on the nature of each category to maximize usability.
3. Consider Seasonal Sales and Promotions
During peak sales seasons like Black Friday, you may want to temporarily increase the products per page to showcase a wider range of discounted items. On the other hand, if you’re running a limited-time promotion, a smaller product count may create a more focused experience, encouraging customers to consider each item more carefully.
4. Optimize for Mobile and Desktop Separately
Mobile optimization is essential for eCommerce success. Ensure that your products per page setting is mobile-responsive and displays an appropriate number of items for mobile users. This may mean reducing the count for mobile shoppers to avoid slow load times and ensure a clean layout on smaller screens.
5. Regularly Review and Update Settings
Monitor how the products per page setting impacts user behavior and adjust as needed. Keep an eye on analytics, conversion rates, and feedback to make informed adjustments that keep your WooCommerce store performing optimally.
Conclusion
Adjusting the products per page WooCommerce setting is a simple yet effective way to enhance the shopping experience, improve site performance, and boost conversions. With the WooCommerce Products Per Page extension, you can provide customers with a flexible and user-friendly browsing experience that suits their individual preferences.
