12 Best Virtual Reality Stocks to Buy According to Analysts

With these trends in view, let’s look at the 12 best virtual reality stocks to buy according to analysts. Sony has developed its own VR headset, the PlayStation VR2 (PSVR2), that is compatible with its popular PlayStation 5 video game console. The console (launched in 2020) and the VR headset (launched in 2023) have been among the best-selling VR devices, along with Meta’s line of products. To reiterate, Roblox isn’t merely for playing games — events such as concerts have also taken place on the platform. As VR hardware devices improve in the coming years, experiences on Roblox may increase, positioning the business for a long-term VR tailwind.

Its system-on-chip (SoC) Snapdragon brand of semiconductor products powers many top VR devices today. And while VR is primarily used for gaming and entertainment right now, there’s great potential for the technology in several industries and professions, including engineering and design, healthcare, defense, and education. Virtual reality (VR) stocks are equity stakes in businesses that could make substantial contributions to the VR space in the coming years.

Nvidia

Unity Software creates tools for 3D image creation that are used by video game developers, movie studios, industrial companies, and more. And since realism is so important, Unity has real promise in the world of VR. Axon Enterprise provides law-enforcement agencies with Tasers, body cameras, and cloud-based software.

Sony Corporation (NYSE:SONY)

The technology also employs additional factors, such as treadmills or motion controllers, to augment the realistic and interactive mode of the experience. From consumer hardware to enterprise computing and software companies to chipmakers, all present various opportunities to invest in this fast-growing industry. Also, despite various competitive and economy-related challenges, Alphabet remains a consistently profitable enterprise. Their average price target stands at $124.13, implying almost 15% upside potential. Buy+ allows users to navigate a virtual mall and then select and purchase items. The company then expanded the app to support AR, and it continued to roll out new virtual reality and augmented reality shopping features and options.

Services

During that time, most consumers perceived Intel as the dominant player. AMD appeared to play little brother to the much larger Intel as the company had to resort to lower pricing to build its consumer base. Get step-by-step guidance on investing in Google (aka Alphabet) stock and learn the ins and outs of this behemoth tech company. Learn what the Internet of Things (IoT) is, explore top IoT stocks, and find out if this growing tech sector is right for you. Copyright © 2025 FactSet Research Systems Inc.Copyright © 2025, American Bankers Association. SEC fillings and other documents provided by Quartr.© 2025 TradingView, Inc.

• Best Buy’s physical stores and ecommerce platforms serve as accessible channels for consumers to explore and purchase VR hardware and accessories.
• Having so many different third-party apps on the platform also means that Tencent can benefit from the VR mini-apps that other company’s launch.
• The chipmaker has a presence in the device hardware and software spaces as well.

Best Buy’s stock demonstrates a balance between solid valuation and steady market activity, marked by a P/E ratio under 13 and effective debt management. Its current and quick ratios indicate moderate short-term liquidity, while trading volumes reflect consistent investor engagement. As VR hardware becomes more mainstream, such retailers will play a critical role in distribution channels, making Best Buy a notable name in VR-related investments.

Sony’s VR device has outperformed more-advanced, PC-focused headsets like the Oculus Rift and HTC Vive despite the PlayStation 4 user base being smaller than the PC user base. In order to create an immersive experience, most non-phone VR applications render the image you’re seeing twice — once for each eye. VR experiences also tend to be more satisfying when running at faster frame rates and higher resolutions. Failing to render at high resolutions and frame rates can actually cause users to experience dizziness and nausea because the information your eyes are transmitting to the brain differs so much from what you’re used to. Delivering on all of these extra requirements requires a lot of extra processing power, and Intel’s newer, more powerful processors have been designed with this mind.

Is virtual reality a good investment?

But pop the hood on some of the most popular VR hardware devices on the market, and one will often find something from Qualcomm, which enables it to make this list of top VR stocks. After struggling in 2022 due to the erosion of the digital advertising market, META now stands on much more stable ground. Financially, the social media and tech giant features an Altman Z-Score of 7.21, indicating high resilience. Alphabet made its first push into the consumer VR space in 2014 with Google Cardboard — a headset fashioned from cardboard that could be cut out and sized to attach to a user’s mobile phone screen.

• Failing to render at high resolutions and frame rates can actually cause users to experience dizziness and nausea because the information your eyes are transmitting to the brain differs so much from what you’re used to.
• The company’s software allows creators to build, run, and monetize 2D, 3D, VR, and AR content on multiple devices including mobile phones, PCs, consoles, and VR headsets.
• But pop the hood on some of the most popular VR hardware devices on the market, and one will often find something from Qualcomm, which enables it to make this list of top VR stocks.
• Sony has developed its own VR headset, the PlayStation VR2 (PSVR2), that is compatible with its popular PlayStation 5 video game console.
• In addition to its core gaming, social media, and fintech businesses, the technology and media conglomerate is building its position in cloud services.

Best Virtual Reality Stocks to Buy According to Analysts

As a leading engine for immersive application development, Unity enables developers to efficiently design and deploy content that powers VR experiences worldwide. It operates globally, selling its products both directly and through distributors. Unity’s stock performance reflects strong growth potential, though the company is still scaling its profitability amid heavy investments in AI and cloud services to enhance the 9 biggest virtual reality stocks its development platform.

The e-commerce and cloud-computing leader also owns the Twitch social media platform for streaming video game footage, and viewers can watch their favorite broadcasters stream VR titles or set up their own streaming broadcasts. The company is also rumored to be launching its own streaming-based game platform sometime in the not-too-distant future, and it’s possible that VR functionality could be supported. Unity Software Inc. offers a comprehensive real-time 3D development platform widely used in creating interactive content across devices such as smartphones, tablets, PCs, consoles, and AR/VR headsets. The platform allows developers to design, run, and monetize 2D and 3D projects ranging from games to simulations and training applications. Unity’s global footprint spans direct operations in North America, Europe, and Asia, as well as partnerships with distribution channels worldwide.

Unity Software

VRWorks offers various other advantages, including boosting advanced VR performance through an increase in application rendering efficiency and image quality, easy integration, and unlimited configurability. According to Fortune Business Insights, the global Virtual Reality (VR) market in gaming was valued at around $17.96 billion in 2023. It is anticipated to grow at a significant compound annual growth rate of 30.4% between 2024 and 2032, going from $22.63 billion to $189.17 billion between the forecast period. North America is anticipated to be the largest market dominating the global industry, holding a share of 37.42% in 2023. Your source for the latest in augmented reality, virtual reality, and immersive technology news and insights.

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While Meta Platforms currently has a Buy rating among analysts, top-rated analysts believe these five stocks are better buys. There’s no point in having high-resolution VR displays and powerful processors unless there are also high-quality 3D images to go with them. For example, Axon’s VR training uses the HTC Vive Focus 3 headset, which is powered by a Snapdragon XR2 from Qualcomm. Meta Platforms also uses Snapdragon products to power both the Meta Quest 3 and the Ray-Ban Meta glasses. Glaringly, investment resource Gurufocus warns its readers that the company may be a possible value trap. With deeply negative margins and a sales trend in the red, Vuzix suffers from a credibility problem.

These companies typically engage in developing, manufacturing, or distributing VR hardware, software, or related services. Today, several standout stocks have attracted notable trading volumes and analyst interest, highlighting their potential role in shaping the future of immersive experiences across gaming, simulation, training, and media. On the software side, Qualcomm offers a toolkit for developers making virtual reality applications that run off of its Snapdragon mobile processors. The company is also betting that its software and hardware solutions combined with cloud-computing and 5G internet can bring about huge improvements for mobile-based virtual reality and augmented reality. The company launched its Boundless XR (short for “extended reality) platform in March 2019.