The Beginnings of VLONE: A Brief History of the Brand
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The Beginnings of VLONE: A Brief History of the Brand


In the ever-evolving world of streetwear fashion, few brands have made as striking an entrance as VLONE. Founded by A$AP Bari in 2011, VLONE has garnered attention for its distinctive aesthetic, celebrity endorsements, and unique approach to merging streetwear with hip-hop culture. In this article, we will delve into the origins and early history of VLONE, exploring how it evolved from a passion project into a globally recognized streetwear phenomenon.

The Birth of VLONE

VLONE was founded by A$AP Bari, whose real name is Jabari Shelton. Bari is a prominent member of the A$AP Mob, a collective of artists, musicians, and fashion enthusiasts known for their influence on both music and fashion. The name “VLONE” is a play on the word “alone,” symbolizing the idea of independence and self-expression that the brand embodies and visit

The brand’s inception was marked by a desire to create clothing that reflected the ethos of A$AP Mob and the broader hip-hop culture. VLONE aimed to be more than just a clothing brand; it sought to capture the spirit of street culture and provide a platform for artists to express themselves through fashion.

Early Days and Pop-Up Shops

VLONE’s early days were characterized by a grassroots approach to building its brand. Pop-up shops played a pivotal role in introducing VLONE to the world. These temporary retail spaces, often located in major cities like New York and Los Angeles, served as hubs for fans to purchase VLONE merchandise and interact with the brand’s founders and collaborators.

The brand’s first major pop-up event was held in Harlem, New York, in 2014. It featured limited-edition VLONE clothing and quickly gained attention for its unique designs and the presence of A$AP Mob members. These events became social gatherings, blending music, fashion, and street culture, and played a significant role in building VLONE’s reputation.

Iconic Logo and Aesthetic

VLONE’s aesthetic is characterized by its bold use of the color orange and the iconic “V” logo. The choice of orange as the brand’s signature color was inspired by A$AP Bari’s desire to stand out and make a statement in the fashion world. The “V” logo, often seen in contrasting black or white, became synonymous with VLONE and represented the brand’s independent spirit.

The brand’s designs frequently featured graphic elements, including text, images, and symbols that drew inspiration from hip-hop culture, pop culture references, and the streets. VLONE’s clothing often featured distressed, vintage, or DIY-style detailing, reflecting the grit and authenticity of streetwear.

Collaborations and Celebrity Endorsements

VLONE quickly gained recognition and respect within the streetwear and hip-hop communities. Collaborations with high-profile artists and brands played a crucial role in the brand’s growth. Notable collaborations include partnerships with Nike, Off-White, and A-COLD-WALL*, among others.

One of VLONE’s most celebrated collaborations was with Nike. The VLONE x Nike Air Force 1, featuring the signature orange and black color scheme, became an instant sneakerhead sensation. These limited-edition releases generated significant buzz and further solidified VLONE’s status as a brand with influence.

The brand’s association with A$AP Mob and its members, including A$AP Rocky and A$AP Ferg, also played a pivotal role in its rise to prominence. These artists not only wore VLONE clothing but actively contributed to the brand’s identity and image. Their endorsements helped VLONE gain recognition on a global scale.

Controversies and Challenges

While VLONE achieved rapid success, it was not without its fair share of controversies and challenges. In 2017, A$AP Bari faced legal issues following allegations of sexual assault. The incident had repercussions on both Bari and the brand, leading to strained relationships and controversies within the A$AP Mob.

Additionally, VLONE faced criticism for its perceived lack of inclusivity in its earlier collections, particularly in regards to its runway shows. The brand has since taken steps to address this criticism and embrace diversity and inclusivity in its fashion presentations.

The Evolution of VLONE

Despite the challenges, VLONE continued to evolve and adapt. The brand expanded its product offerings to include a wide range of streetwear staples, from hoodies and T-shirts to denim and accessories. It also diversified its design approach, experimenting with different colors and materials while maintaining its signature aesthetic.

VLONE’s collaborations continued to be a driving force in its growth. Collaborations with other designers and artists allowed the brand to explore new creative territories and reach a broader audience. These partnerships often led to limited-edition releases that were highly sought after by collectors and fashion enthusiasts.

The Future of VLONE

As of my knowledge cutoff date in September 2021, VLONE’s trajectory remained uncertain due to the challenges and controversies it had faced. However, the brand’s resilience and ability to adapt to changing circumstances were evident. VLONE’s ongoing collaborations and presence in the streetwear scene suggested that it still had the potential to make a significant impact.


VLONE’s journey from its grassroots beginnings to its recognition as a prominent streetwear brand is a testament to the power of creativity, collaboration, and cultural influence. While it faced its share of controversies and challenges, VLONE’s commitment to its unique aesthetic and its ability to resonate with a global audience showcased the brand’s enduring appeal within the world of streetwear and hip-hop culture. The history of VLONE serves as a reminder of the dynamic nature of fashion and the significant role it plays in shaping and reflecting contemporary culture.

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